The Ludic Loop is where games include a mechanic or technique that makes the player become addicted and continuously play the game. This is done in most games in all different forms. The easiest to spot and the most common is in Mobile Games such as Candy Crush.
Candy Crush uses the Ludic Loop as the games become highly addictive when the player goes on a ‘streak’. This is when they play a move which causes a chain reaction, giving them lots of points, and a burst of excitement. This then motivates the player to keep playing.
Another game that does this is Grand Theft Auto 5. This has been done in a very different way to candy crush and is done in the form of regular updates. Rockstar constantly adds new video and game modes for the players to enjoy and force them to keep playing the game to experience these updates.